/* =========================================================
   TOKENY
   Tmavá agenturní stylizace (inspirace justmighty.cz),
   barevnost AK PRO: černá + žlutá #FEED01, bílé písmo.
   ========================================================= */
:root{
  --y:#FEED01;
  --bk:#000;
  --panel:#121212;
  --panel2:#1b1b1b;
  --line:rgba(255,255,255,.16);
  --tx:#fff;
  --dim:#9c9c95;
  --receipt:#FCFCF6;
  --display:'Sora','Archivo',sans-serif;
  --text:'Manrope',system-ui,sans-serif;
  --mono:'Martian Mono',ui-monospace,monospace;
  --pad:clamp(20px,4vw,64px);
  --max:1440px;
  --ease:cubic-bezier(.16,.84,.24,1);
}
*{box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{margin:0;background:var(--bk);color:var(--tx);font-family:var(--text);font-size:18px;line-height:1.55;-webkit-font-smoothing:antialiased}
body.lock{overflow:hidden}
::selection{background:var(--y);color:#000}
img{max-width:100%;display:block}
a{color:inherit}
p{margin:0 0 1em}
:focus-visible{outline:3px solid var(--y);outline-offset:3px;border-radius:6px}
.wrap{max-width:var(--max);margin:0 auto;padding:0 var(--pad)}
.sr{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}
.label{display:inline-flex;align-items:center;gap:0;margin:0 0 42px;color:var(--y);font-size:16px;font-weight:600}
.h-xl{font-family:var(--display);font-weight:800;font-size:clamp(46px,7vw,124px);line-height:.92;letter-spacing:-.05em;margin:0}
.sec{padding:clamp(100px,12vw,190px) 0}
.sec-head{display:grid;grid-template-columns:minmax(0,1.3fr) minmax(0,1fr);gap:24px 64px;align-items:end;margin-bottom:clamp(48px,6vw,90px)}
.sec-head p{margin:0;color:var(--dim);font-size:19px;max-width:44ch}

/* ---------- tlačítka ---------- */
.pill{display:inline-flex;align-items:center;gap:10px;height:54px;padding:0 26px;border-radius:999px;border:1.5px solid var(--line);color:var(--tx);background:transparent;font:inherit;font-weight:600;font-size:16px;text-decoration:none;cursor:pointer;white-space:nowrap;transition:background .25s,color .25s,border-color .25s}
.pill:hover{background:var(--tx);color:#000;border-color:var(--tx)}
.pill-y{background:var(--y);color:#000;border-color:var(--y)}
.pill-y:hover{background:#fff;border-color:#fff}
.circ{width:52px;height:52px;flex:none;border-radius:50%;border:1.5px solid var(--line);display:grid;place-items:center;color:var(--tx);background:transparent;text-decoration:none;cursor:pointer;transition:background .25s,color .25s,border-color .25s,transform .4s var(--ease)}
.circ:hover{background:var(--y);border-color:var(--y);color:#000}

/* =========================================================
   HLAVIČKA + CELOOBRAZOVKOVÉ MENU
   ========================================================= */
.hdr{position:fixed;inset:0 0 auto 0;z-index:60;transition:transform .45s var(--ease),background .3s}
.hdr.scrolled{background:rgba(0,0,0,.84);-webkit-backdrop-filter:blur(12px);backdrop-filter:blur(12px)}
.hdr.hide{transform:translateY(-100%)}
.hdr .wrap{display:flex;align-items:center;justify-content:space-between;height:88px;gap:16px}
.logo{display:flex;align-items:center;gap:.28em;font-family:var(--display);font-weight:800;font-size:24px;letter-spacing:-.035em;text-decoration:none}
.logo-mark{background:var(--y);color:#000;padding:.05em .3em .08em;border-radius:6px}
.hdr-actions{display:flex;align-items:center;gap:12px}
.burger{width:54px;height:54px;border-radius:50%;border:0;background:var(--y);display:grid;place-content:center;gap:6px;cursor:pointer;transition:transform .4s var(--ease)}
.burger:hover{transform:scale(1.06)}
.burger i{display:block;width:22px;height:2px;background:#000}
.burger i:last-child{width:14px;justify-self:end}

.menu{position:fixed;inset:0;z-index:95;background:var(--y);color:#000;visibility:hidden;clip-path:circle(0 at calc(100% - var(--pad) - 27px) 44px);transition:clip-path .8s cubic-bezier(.7,0,.2,1),visibility 0s .8s}
.menu.open{visibility:visible;clip-path:circle(160% at calc(100% - var(--pad) - 27px) 44px);transition:clip-path .8s cubic-bezier(.7,0,.2,1)}
.menu .wrap{height:100%;display:grid;grid-template-rows:88px 1fr auto}
.menu-top{display:flex;align-items:center;justify-content:space-between}
.menu .logo-mark{background:#000;color:var(--y)}
.menu-close{width:54px;height:54px;border-radius:50%;border:0;background:#000;color:var(--y);display:grid;place-items:center;cursor:pointer}
.menu-body{display:grid;grid-template-columns:minmax(0,1.5fr) minmax(0,1fr);gap:40px;align-items:center}
.menu-links{list-style:none;margin:0;padding:0}
.menu-links a{display:inline-block;font-family:var(--display);font-weight:800;font-size:clamp(50px,8.4vw,128px);line-height:1;letter-spacing:-.055em;text-decoration:none;padding:.03em 0;transition:transform .45s var(--ease)}
.menu-links a:hover{transform:translateX(.12em)}
.menu.open .menu-links li{animation:menuIn .7s calc(.25s + var(--i) * .06s) var(--ease) both}
@keyframes menuIn{from{opacity:0;transform:translateY(40px)}to{opacity:1;transform:none}}
.menu-contact p{margin:0 0 6px;font-weight:600}
.menu-contact a{display:block;font-family:var(--display);font-weight:700;font-size:clamp(22px,2.4vw,34px);letter-spacing:-.03em;text-decoration:none;line-height:1.25}
.menu-contact a:hover{text-decoration:underline;text-decoration-thickness:3px}
.menu-contact address{font-style:normal;margin-top:24px;font-size:16px}
.menu-foot{display:flex;justify-content:space-between;gap:16px;padding:22px 0;border-top:1.5px solid #000;font-size:15px}

/* =========================================================
   HERO: rotující slovo
   ========================================================= */
.hero{min-height:100svh;display:flex;flex-direction:column;justify-content:flex-end;padding:140px 0 52px}
.hero-title{margin:0 0 clamp(40px,6vw,80px);font-family:var(--display);font-weight:800;font-size:clamp(48px,10vw,160px);line-height:1.32;letter-spacing:-.06em}
.hero-title .ln{display:block;overflow:hidden;height:1.38em}
.hero-title .ln > span{display:block;animation:lineUp 1.1s calc(var(--d) * .12s + .1s) var(--ease) both}
@keyframes lineUp{from{transform:translateY(105%)}to{transform:none}}
.rot{color:var(--y)}
.rot-track{display:block;will-change:transform}
.rot-track span{display:block;height:1.02em}
.hero-foot{display:grid;grid-template-columns:minmax(0,1fr) auto;gap:32px;align-items:end}
.hero-foot p{margin:0;font-size:clamp(19px,1.7vw,24px);line-height:1.4;max-width:38ch;color:#dcdcd6}
.scroll-ring{position:relative;width:128px;height:128px;border:0;border-radius:50%;outline:0;box-shadow:none;display:grid;place-items:center;text-decoration:none;color:var(--tx);-webkit-tap-highlight-color:transparent}
.scroll-ring:focus,.scroll-ring:focus-visible,.scroll-ring:active{border:0;outline:0;box-shadow:none}
.scroll-ring svg.ring{position:absolute;inset:0;border:0;outline:0;box-shadow:none;overflow:visible}
.scroll-ring svg.ring text{transform-origin:center;animation:spin 16s linear infinite}
.scroll-ring .core{width:62px;height:62px;border-radius:50%;background:var(--y);color:#000;display:grid;place-items:center;transition:transform .4s var(--ease)}
.scroll-ring:hover .core{transform:scale(1.12)}
@keyframes spin{to{transform:rotate(360deg)}}

/* =========================================================
   POZNEJTE NÁS
   ========================================================= */
.about-grid{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1.1fr);gap:clamp(40px,6vw,110px);align-items:center}
.about .big{font-size:clamp(24px,2.3vw,34px);line-height:1.28;letter-spacing:-.015em;max-width:26ch;margin-bottom:.9em}
.about .small{color:var(--dim);font-size:18px;max-width:46ch}
.flow-steps{list-style:none;margin:36px 0 40px;padding:0;display:grid;grid-template-columns:repeat(4,minmax(0,1fr));border-top:1.5px solid var(--line)}
.flow-steps li{padding:16px 14px 0 0;font-size:15px;color:var(--dim)}
.flow-steps b{display:block;font-family:var(--display);font-weight:800;font-size:20px;letter-spacing:-.03em;color:var(--tx);margin-bottom:2px}
.flow-steps b span{color:var(--y);margin-right:.35em}
.about-media{position:relative;background:var(--y);border-radius:30px;min-height:620px;display:grid;place-items:center;padding:70px 40px;overflow:hidden}
.about-media .receipt-wrap{rotate:-3deg;max-width:380px}
.about-cap{position:absolute;left:28px;bottom:24px;color:#000;font-size:15px;font-weight:600;max-width:24ch;line-height:1.3}

/* =========================================================
   DVOJITÝ MARQUEE
   ========================================================= */
.mq{position:relative;border-block:1px solid var(--line);padding:clamp(18px,2.3vw,34px) 0;overflow:hidden;background:#080808;isolation:isolate}
.mq::before,.mq::after{content:"";position:absolute;z-index:2;top:0;bottom:0;width:clamp(30px,8vw,150px);pointer-events:none}
.mq::before{left:0;background:linear-gradient(90deg,#080808,transparent)}
.mq::after{right:0;background:linear-gradient(-90deg,#080808,transparent)}
.mq-row{display:flex;width:max-content;border-bottom:1px solid rgba(255,255,255,.12);animation:mq 54s linear infinite;will-change:transform}
.mq-row:last-child{border-bottom:0}
.mq-row.rev{animation-direction:reverse;animation-duration:48s}
.mq-set{display:flex;align-items:stretch;flex:none}
.mq-item{position:relative;display:flex;align-items:center;min-height:clamp(118px,11vw,184px);padding:clamp(14px,1.4vw,24px) clamp(18px,2.6vw,44px) clamp(8px,1vw,16px);font-family:var(--display);white-space:nowrap;border-right:1px solid rgba(255,255,255,.1);overflow:visible}
.mq-item small{position:absolute;top:14px;left:18px;font-family:var(--mono);font-size:9px;letter-spacing:.12em;color:#6f6f69;-webkit-text-stroke:0}
.mq-item b{display:block;font-size:clamp(50px,7.4vw,126px);font-weight:700;line-height:1.08;letter-spacing:-.06em;text-transform:none;transition:color .35s,-webkit-text-stroke-color .35s}
.mq-item.is-solid b{color:#f3f3ef}
.mq-item.is-outline b{color:#242424;-webkit-text-stroke:1px #757570}
.mq-item i{font-style:normal;font-size:clamp(55px,7vw,116px);font-weight:700;line-height:1;color:var(--y);padding-left:clamp(24px,3vw,52px);transform:skewX(-12deg);transition:transform .35s}
.mq-item:hover b{color:#f3f3ef;-webkit-text-stroke-color:#f3f3ef}
.mq-item:hover i{transform:skewX(-12deg) translateX(8px)}
.mq-mark{display:grid;grid-template-columns:auto auto;align-content:center;align-items:center;gap:10px;min-width:190px;padding:0 34px;background:#242424;border-right:1px solid rgba(255,255,255,.1);font-family:var(--mono)}
.mq-mark em{display:grid;place-items:center;width:42px;height:42px;background:var(--y);color:#080808;font-family:var(--display);font-size:15px;font-weight:700;font-style:normal}
.mq-mark b{font-size:10px;letter-spacing:.14em;color:#bdbdb7}
@keyframes mq{to{transform:translateX(-50%)}}
@media (prefers-reduced-motion:reduce){.mq-row{animation-play-state:paused}}

/* =========================================================
   CO DĚLÁME
   ========================================================= */
.svc-list{list-style:none;margin:0;padding:0;border-top:1.5px solid var(--line)}
.svc a{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,400px) 64px;gap:32px;align-items:center;padding:30px 0;border-bottom:1.5px solid var(--line);text-decoration:none}
.svc-name{font-family:var(--display);font-weight:800;font-size:clamp(38px,5.2vw,88px);line-height:1;letter-spacing:-.05em;transition:color .3s,transform .55s var(--ease)}
.svc a:hover .svc-name,.svc a:focus-visible .svc-name{color:var(--y);transform:translateX(.1em)}
.svc-desc{color:var(--dim);font-size:17px}
.svc-go{width:64px;height:64px;border-radius:50%;border:1.5px solid var(--line);display:grid;place-items:center;transition:background .3s,border-color .3s,color .3s,transform .45s var(--ease)}
.svc a:hover .svc-go{background:var(--y);border-color:var(--y);color:#000;transform:rotate(-45deg)}
.svc-peek{position:fixed;left:0;top:0;z-index:40;width:320px;aspect-ratio:4/3;border-radius:16px;overflow:hidden;pointer-events:none;opacity:0;scale:.7;transition:opacity .25s,scale .35s var(--ease)}
.svc-peek.on{opacity:1;scale:1}
.svc-peek img{width:100%;height:100%;object-fit:cover}

/* =========================================================
   PRÁCE / PŘÍPADOVKY
   ========================================================= */
.work-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));column-gap:clamp(24px,4vw,72px);row-gap:clamp(64px,7vw,110px)}
.work-grid > .work:nth-child(even){margin-top:clamp(90px,13vw,220px)}
.work a{display:block;text-decoration:none}
.work-media{position:relative;aspect-ratio:1/1.02;border-radius:26px;overflow:hidden;background:color-mix(in srgb,var(--c) 20%,#141414);transition:background .5s var(--ease)}
.work a:hover .work-media{background:color-mix(in srgb,var(--c) 34%,#141414)}
.work-media .cv{position:absolute;inset:9% 8% 14%;transition:transform .9s var(--ease)}
.work a:hover .work-media .cv{transform:scale(1.045) rotate(-.6deg)}
.work-stat{position:absolute;left:20px;bottom:20px;z-index:3;display:flex;align-items:baseline;gap:10px;background:#000;color:var(--y);border-radius:999px;padding:10px 18px 11px}
.work-stat b{font-family:var(--display);font-weight:800;font-size:24px;letter-spacing:-.04em;line-height:1}
.work-stat span{font-size:13.5px;color:#fff;font-weight:500}
.work-mq{position:absolute;z-index:4;left:-5%;right:-5%;top:46%;background:var(--y);color:#000;padding:10px 0;overflow:hidden;opacity:0;transform:rotate(-5deg) scaleY(0);transition:opacity .25s,transform .55s var(--ease);pointer-events:none}
.work a:hover .work-mq,.work a:focus-visible .work-mq{opacity:1;transform:rotate(-5deg) scaleY(1)}
.work-mq div{display:flex;width:max-content;animation:mq 10s linear infinite}
.work-mq span{font-family:var(--display);font-weight:800;font-size:clamp(34px,4.2vw,68px);letter-spacing:-.05em;line-height:1.05;white-space:nowrap;padding-right:.5em}
.work-meta{display:grid;grid-template-columns:auto minmax(0,1fr);gap:4px 18px;margin-top:24px}
.work-num{grid-row:span 3;font-family:var(--display);font-weight:700;color:var(--y);font-size:17px;padding-top:8px}
.work-meta h3{font-family:var(--display);font-weight:800;font-size:clamp(30px,2.8vw,46px);line-height:1;letter-spacing:-.045em;margin:0}
.work-meta p{margin:6px 0 0;color:var(--dim);font-size:17.5px;max-width:40ch}
.tags{display:flex;flex-wrap:wrap;gap:8px;margin-top:14px;list-style:none;padding:0}
.tags li{font-size:13.5px;font-weight:500;border:1.5px solid var(--line);border-radius:999px;padding:5px 12px}
.demo-flag{display:inline-block;margin-top:56px;font-size:14px;color:var(--dim);border:1.5px dashed rgba(255,255,255,.3);border-radius:10px;padding:8px 12px}
.cursor{position:fixed;left:0;top:0;z-index:85;width:104px;height:104px;margin:-52px 0 0 -52px;border-radius:50%;background:#fff;color:#000;display:grid;place-items:center;font-weight:700;font-size:15px;pointer-events:none;scale:0;transition:scale .35s var(--ease)}
.cursor.on{scale:1}

/* ---------- mockupy reklam (zástupné podklady) ---------- */
/* ---------- mockupy reklam (zástupné, dokud nejsou nahrané podklady) ---------- */
.mk{width:100%;height:100%;border-radius:10px;overflow:hidden;display:flex;flex-direction:column;background:#fff;color:#141414;font-family:var(--text);font-size:12px;line-height:1.35;position:relative}
.mk-top{display:flex;align-items:center;gap:8px;padding:10px 12px;flex:none}
.mk-av{width:26px;height:26px;border-radius:50%;background:var(--c);flex:none}
.mk-top b{font-weight:600;font-size:12.5px}
.mk-top small{margin-left:auto;color:#77776f;font-size:11px}
.mk-body{flex:1;min-height:0;background:var(--c);color:var(--o);padding:18px;display:flex;flex-direction:column;justify-content:flex-end;position:relative;overflow:hidden}
.mk-body > *{position:relative}
.mk-title{font-family:var(--display);font-weight:800;font-size:clamp(21px,2.1vw,31px);line-height:.95;letter-spacing:-.01em;margin:0 0 8px}
.mk-sub{margin:0;font-size:12px;opacity:.88}
.mk-cta{display:flex;justify-content:space-between;align-items:center;gap:8px;padding:10px 12px;background:#F1F1EE;font-size:12px;flex:none}
.mk-cta b{background:#141414;color:#fff;border-radius:6px;padding:6px 10px;font-weight:600;white-space:nowrap}
/* dekorace podle oboru klienta */
.deco-sun::before{content:"";position:absolute;width:62%;aspect-ratio:1;border-radius:50%;background:#FFDE00;top:-14%;right:-12%;opacity:.95}
.deco-sun::after{content:"";position:absolute;left:0;right:0;bottom:0;height:46%;background:repeating-linear-gradient(0deg,rgba(255,255,255,.14) 0 6px,transparent 6px 16px)}
.deco-grid::before{content:"";position:absolute;inset:0;background:linear-gradient(rgba(0,0,0,.14) 1px,transparent 1px) 0 0/22px 22px,linear-gradient(90deg,rgba(0,0,0,.14) 1px,transparent 1px) 0 0/22px 22px}
.deco-grid::after{content:"";position:absolute;width:46%;aspect-ratio:1;top:12%;right:10%;border:3px solid #000;border-radius:50%;box-shadow:inset 0 0 0 18px rgba(0,0,0,.08)}
.deco-snow::before{content:"";position:absolute;inset:0;background:radial-gradient(circle,rgba(255,255,255,.85) 1.6px,transparent 1.8px) 0 0/26px 26px,radial-gradient(circle,rgba(255,255,255,.5) 1.2px,transparent 1.4px) 13px 13px/26px 26px;opacity:.55}
.deco-snow::after{content:"";position:absolute;width:46%;aspect-ratio:1;top:-22%;right:-8%;border-radius:50%;background:#FFDE00;opacity:.92}
.deco-eye::before{content:"";position:absolute;width:120%;aspect-ratio:1;left:50%;top:26%;translate:-50% -50%;border-radius:50%;background:repeating-radial-gradient(circle,rgba(255,255,255,.2) 0 2px,transparent 2px 22px)}
.deco-eye::after{content:"";position:absolute;width:26%;aspect-ratio:1;left:50%;top:26%;translate:-50% -50%;border-radius:50%;background:#fff;box-shadow:0 0 0 12px rgba(255,255,255,.35)}
/* story 9:16 */
.mk-story{background:var(--c);color:var(--o);padding:12px 14px 16px}
.mk-bars{display:flex;gap:4px;margin-bottom:10px}
.mk-bars i{flex:1;height:3px;border-radius:3px;background:rgba(255,255,255,.4)}
.mk-bars i:first-child{background:#fff}
.mk-story .mk-top{padding:0 0 10px;color:var(--o)}
.mk-story .mk-top small{color:inherit;opacity:.7}
.mk-story .mk-av{background:#fff}
.mk-story .mk-body{padding:0;background:transparent}
.mk-story .mk-title{font-size:clamp(24px,2.3vw,34px)}
.mk-pill{margin-top:14px;background:#fff;color:#141414;border-radius:999px;padding:10px 12px;text-align:center;font-weight:600;flex:none;position:relative}
/* Google Nákupy */
.mk-search{display:flex;align-items:center;gap:8px;margin:12px 12px 10px;padding:8px 12px;border:1px solid #dcdcd6;border-radius:999px;color:#44443f;flex:none}
.mk-search::before{content:"";width:10px;height:10px;border:2px solid #77776f;border-radius:50%;flex:none}
.mk-label{margin:0 12px 8px;font-size:11px;color:#77776f;flex:none}
.mk-products{display:grid;grid-template-columns:1fr 1fr;gap:10px;padding:0 12px 12px;flex:1;min-height:0}
.mk-prod{border:1px solid #e3e3de;border-radius:8px;padding:8px;display:flex;flex-direction:column;gap:4px;min-height:0}
.mk-prod-img{flex:1;min-height:40px;border-radius:5px;background:#F4F4F2;position:relative;overflow:hidden}
.mk-prod-img::before{content:"";position:absolute;left:10%;right:10%;top:36%;height:28%;border-radius:40px;background:linear-gradient(180deg,#f7f8f9 0%,#aeb4ba 30%,#e9ecef 52%,#7d848b 80%,#c5cacf 100%)}
.mk-prod-img.elbow::before{left:24%;right:auto;width:44%;top:18%;height:62%;border-radius:0 60px 0 0;background:none;border:14px solid #a7adb3;border-left:0;border-bottom:0}
.mk-prod b{font-weight:600;font-size:11.5px;line-height:1.25}
.mk-prod span{font-weight:700}
.mk-prod small{color:#77776f;font-size:10.5px}
/* textová reklama */
.mk-text{padding:14px 16px;gap:4px;justify-content:center}
.mk-text small{color:#44443f;font-size:11px}
.mk-text .mk-url{color:#202124;font-size:12px}
.mk-text .mk-h{color:#1a0dab;font-size:17px;line-height:1.25;font-weight:500;margin:2px 0}
.mk-text p{margin:0;color:#44443f;font-size:12.5px}
/* web / landing */
.mk-chrome{display:flex;align-items:center;gap:5px;padding:8px 10px;background:#EFEFEC;flex:none}
.mk-chrome i{width:8px;height:8px;border-radius:50%;background:#c8c8c2}
.mk-chrome span{margin-left:8px;flex:1;background:#fff;border-radius:999px;padding:3px 10px;font-size:10.5px;color:#66665f;white-space:nowrap;overflow:hidden;text-overflow:ellipsis}
.mk-hero{background:var(--c);color:var(--o);padding:18px 16px;position:relative;overflow:hidden;flex:none}
.mk-hero > *{position:relative}
.mk-hero .mk-title{font-size:clamp(22px,2.2vw,32px);margin:0}
.mk-rows{list-style:none;margin:0;padding:6px 16px 12px;flex:1;min-height:0;overflow:hidden}
.mk-rows li{display:flex;justify-content:space-between;align-items:center;gap:8px;padding:9px 0;border-bottom:1px solid #ecece8}
.mk-rows li b{font-weight:600}
.mk-rows li span{font-size:11px;padding:4px 8px;border-radius:5px;background:#141414;color:#fff;white-space:nowrap}
/* článek s kalkulačkou */
.mk-article{padding:14px 16px;flex:1;min-height:0;display:flex;flex-direction:column;gap:10px}
.mk-article .mk-h{font-family:var(--display);font-weight:800;font-size:clamp(19px,1.8vw,25px);line-height:1;margin:0}
.mk-calc{border:1px solid #dcdcd6;border-radius:8px;padding:10px;display:grid;grid-template-columns:1fr 1fr;gap:8px}
.mk-calc label{display:flex;flex-direction:column;font-size:10.5px;color:#77776f}
.mk-calc label b{color:#141414;font-size:12px;font-weight:600;border-bottom:1px solid #dcdcd6;padding:2px 0}
.mk-calc .res{grid-column:1/-1;display:flex;justify-content:space-between;align-items:baseline;background:#141414;color:#fff;border-radius:6px;padding:8px 10px}
.mk-calc .res b{font-family:var(--display);font-weight:800;font-size:22px}
.mk-lines i{display:block;height:6px;border-radius:4px;background:#EAEAE6;margin-bottom:7px}
.mk-lines i:nth-child(2){width:88%}.mk-lines i:nth-child(3){width:72%}
.cv-item{position:absolute;rotate:var(--r,0deg)}
.cv-item > .mk,.cv-item > .cv-photo,.cv-item > .mk-img{box-shadow:0 30px 60px -26px rgba(0,0,0,.7),0 0 0 1px rgba(0,0,0,.12)}
.cv-photo{width:100%;height:100%;border-radius:14px;overflow:hidden;background:#ddd;position:relative}
.cv-photo img{width:100%;height:100%;object-fit:cover;position:relative}
.cv-photo .mk{position:absolute;inset:0}
.mk-img{width:100%;height:100%;object-fit:cover;border-radius:10px}

/* =========================================================
   Z NAŠÍ DÍLNY (táhnutelný pás referencí)
   ========================================================= */
.strip{display:flex;align-items:flex-end;gap:30px;overflow-x:auto;padding:34px var(--pad) 30px;cursor:grab;scrollbar-width:none;user-select:none}
.strip::-webkit-scrollbar{display:none}
.strip.dragging{cursor:grabbing}
.strip .tile{flex:none;margin:0;position:relative;width:var(--mw);height:var(--mh);rotate:var(--r);transition:rotate .45s var(--ease),transform .45s var(--ease)}
.strip .tile:hover{rotate:0deg;transform:translateY(-8px)}
.tile-tag{position:absolute;z-index:2;top:-14px;left:14px;background:var(--y);color:#000;font-size:12.5px;line-height:1;padding:7px 11px 8px;border-radius:999px;white-space:nowrap}
.tile > .mk,.tile > .cv-photo,.tile > .mk-img{box-shadow:0 26px 50px -24px rgba(0,0,0,.9)}
.photo-tile{background:var(--panel2);overflow:hidden;border-radius:10px}
.photo-tile > .mk-img{display:block;width:100%;height:100%;object-fit:cover;transition:transform .65s var(--ease),filter .4s}
.photo-tile:hover > .mk-img{transform:scale(1.035)}
.strip-hint{display:flex;align-items:center;gap:12px;color:var(--dim);font-size:15px;margin-top:4px}

/* =========================================================
   ZNAČKY
   ========================================================= */
.logos{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(5,minmax(0,1fr));border-top:1.5px solid var(--line);border-left:1.5px solid var(--line)}
.logos li{min-height:150px;display:grid;place-items:center;text-align:center;padding:16px;border-right:1.5px solid var(--line);border-bottom:1.5px solid var(--line);font-family:var(--display);font-weight:700;font-size:clamp(18px,1.6vw,24px);letter-spacing:-.03em;color:var(--dim);transition:background .3s,color .3s}
.logos li:hover{background:rgba(255,255,255,.08);color:#fff}

/* =========================================================
   ŠKOLENÍ
   ========================================================= */

/* =========================================================
   KONTAKT
   ========================================================= */
.contact{padding:clamp(110px,14vw,210px) 0 34px;border-top:1.5px solid var(--line)}
.h-xxl{font-family:var(--display);font-weight:800;font-size:clamp(68px,13.5vw,232px);line-height:.88;letter-spacing:-.06em;margin:0 0 .28em}
.big-links a{display:block;width:fit-content;font-family:var(--display);font-weight:700;font-size:clamp(28px,4.6vw,76px);line-height:1.12;letter-spacing:-.045em;text-decoration:none;background:linear-gradient(var(--y),var(--y)) 0 100%/0 4px no-repeat;transition:background-size .55s var(--ease),color .3s}
.big-links a:hover{background-size:100% 4px;color:var(--y)}
.contact-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:32px;margin-top:clamp(64px,8vw,110px);padding-top:26px;border-top:1.5px solid var(--line)}
.contact-grid h3{margin:0 0 6px;font-size:14px;font-weight:500;color:var(--dim)}
.contact-grid p{margin:0;font-size:17px}
.foot-bar{display:flex;flex-wrap:wrap;justify-content:space-between;gap:12px;margin-top:clamp(64px,8vw,110px);font-size:14px;color:var(--dim)}
.foot-bar a{text-decoration:none}
.foot-bar a:hover{color:var(--tx)}

/* =========================================================
   ÚČTENKA
   ========================================================= */
.receipt-wrap{position:relative;z-index:3;width:100%;max-width:400px;filter:drop-shadow(0 30px 34px rgba(0,0,0,.45))}
.anim .receipt-clip{clip-path:inset(0 0 100% 0)}
.anim.in .receipt-clip{animation:print 1.9s .15s steps(26,end) both}
@keyframes print{from{clip-path:inset(0 0 100% 0);transform:translateY(-48px)}to{clip-path:inset(0 0 0 0);transform:none}}
.receipt{background:var(--receipt);color:#1c1c1a;font-family:var(--mono);font-size:12.5px;line-height:1.75;padding:30px 26px 34px;
  -webkit-mask:conic-gradient(from 135deg at top,#0000,#000 1deg 89deg,#0000 90deg) top/14px 51% repeat-x,conic-gradient(from -45deg at bottom,#0000,#000 1deg 89deg,#0000 90deg) bottom/14px 51% repeat-x;
          mask:conic-gradient(from 135deg at top,#0000,#000 1deg 89deg,#0000 90deg) top/14px 51% repeat-x,conic-gradient(from -45deg at bottom,#0000,#000 1deg 89deg,#0000 90deg) bottom/14px 51% repeat-x}
.rc-head{display:flex;justify-content:space-between;align-items:baseline;font-weight:700;font-size:13px}
.rc-head b{font-family:var(--display);font-weight:800;font-size:18px;letter-spacing:-.03em}
.rc-sub{color:#66665f}
.rc-sep{border-top:1.5px dashed #8a8a82;margin:12px 0}
.rc-double{border-top:4px double #1c1c1a}
.rc-row{display:grid;grid-template-columns:minmax(0,1fr) auto;column-gap:12px;align-items:center;min-height:30px}
.rc-label{display:flex;align-items:center;min-width:0}
.rc-label::after{content:"";flex:1;min-width:18px;border-bottom:1.5px dotted #a4a49b;margin:0 0 .35em 10px}
.rc-value{white-space:nowrap;text-align:right}
.rc-strong{font-weight:700;margin-top:4px}
.rc-big{display:flex;flex-direction:column;gap:2px;padding:2px 0 6px}
.rc-big strong{font-family:var(--display);font-weight:800;font-size:56px;line-height:.95;letter-spacing:-.04em}
.rc-note{font-size:11px;line-height:1.5;color:#66665f;margin:8px 0 14px}
.rc-barcode{height:40px;background:repeating-linear-gradient(90deg,#1c1c1a 0 2px,transparent 2px 4px,#1c1c1a 4px 5px,transparent 5px 8px,#1c1c1a 8px 11px,transparent 11px 12px,#1c1c1a 12px 13px,transparent 13px 17px)}

/* =========================================================
   DETAIL PŘÍPADOVKY
   ========================================================= */
.detail{position:fixed;inset:0;z-index:90;background:var(--bk);overflow-y:auto;overscroll-behavior:contain;visibility:hidden;clip-path:inset(100% 0 0 0);transition:clip-path .8s cubic-bezier(.7,0,.2,1),visibility 0s .8s}
.detail.open{visibility:visible;clip-path:inset(0 0 0 0);transition:clip-path .8s cubic-bezier(.7,0,.2,1)}
.d-bar{position:sticky;top:0;z-index:7;background:rgba(0,0,0,.86);-webkit-backdrop-filter:blur(12px);backdrop-filter:blur(12px);border-bottom:1px solid var(--line)}
.d-bar .wrap{display:flex;align-items:center;justify-content:space-between;gap:14px;height:78px}
.d-bar-left,.d-bar-right{display:flex;align-items:center;gap:10px}
.d-bar .pill{height:48px;padding:0 20px}
.d-bar .circ{width:48px;height:48px}
.d-progress{position:absolute;left:0;bottom:-1px;height:2px;width:100%;background:var(--y);transform-origin:0 50%;transform:scaleX(0)}
.k-chapters{position:sticky;top:78px;z-index:6;background:rgba(0,0,0,.9);-webkit-backdrop-filter:blur(12px);backdrop-filter:blur(12px);border-bottom:1px solid var(--line)}
.k-chapters .wrap{display:flex;align-items:center;gap:4px;height:56px;overflow-x:auto;scrollbar-width:none}
.k-chapters .wrap::-webkit-scrollbar{display:none}
.k-chapters button{font:inherit;font-size:15px;font-weight:500;color:var(--dim);background:none;border:0;border-radius:999px;padding:8px 15px;cursor:pointer;white-space:nowrap;transition:background .2s,color .2s}
.k-chapters button:hover{color:var(--tx)}
.k-chapters button.on{background:var(--y);color:#000}

.d-head{padding:clamp(60px,8vw,120px) 0 clamp(36px,4vw,56px)}
.d-client{font-family:var(--display);font-weight:800;font-size:clamp(66px,11.5vw,200px);line-height:.88;letter-spacing:-.06em;margin:0}
.d-sub{font-family:var(--display);font-weight:600;font-size:clamp(24px,2.7vw,42px);line-height:1.1;letter-spacing:-.03em;margin:22px 0 0;max-width:26ch}
.d-head .tags{margin-top:26px}
.d-hero-media{position:relative;height:clamp(380px,50vw,760px);border-radius:30px;overflow:hidden;background:color-mix(in srgb,var(--c) 22%,#141414)}
.d-hero-media .cv{position:absolute;inset:8% 10% 10%}
.d-kpis{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));margin-top:clamp(40px,5vw,64px);border-top:1.5px solid var(--line)}
.d-kpi{padding:24px 22px 4px 0}
.d-kpi + .d-kpi{padding-left:24px;border-left:1.5px solid var(--line)}
.d-kpi b{display:block;font-family:var(--display);font-weight:800;font-size:clamp(38px,4.2vw,68px);line-height:.92;letter-spacing:-.055em;color:var(--y);overflow-wrap:break-word}
.d-kpi span{display:block;margin-top:12px;font-size:15px;line-height:1.38;color:#cfcfc9;max-width:24ch}

.d-sec{padding:clamp(90px,10vw,160px) 0;scroll-margin-top:134px}
.d-row{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1.55fr);gap:28px 90px}
.d-h2{font-family:var(--display);font-weight:800;font-size:clamp(42px,5.2vw,88px);line-height:.93;letter-spacing:-.05em;margin:0}
.d-body .d-lead{color:var(--tx);font-size:clamp(22px,2.2vw,32px);line-height:1.3;letter-spacing:-.015em;margin:0 0 .9em;max-width:32ch}
.d-body p{color:#cfcfc9;font-size:18.5px;max-width:62ch}
.d-head-row{display:grid;grid-template-columns:minmax(0,1.1fr) minmax(0,1fr);gap:24px 80px;align-items:end;margin-bottom:clamp(44px,5vw,72px)}
.d-head-row p{margin:0;color:#cfcfc9;font-size:19px;max-width:52ch}
.d-sub2{font-family:var(--display);font-weight:800;font-size:clamp(26px,2.4vw,36px);letter-spacing:-.04em;line-height:1.05;margin:clamp(70px,8vw,120px) 0 26px}
.d-panel{background:var(--panel)}

/* kroky */
.d-steps{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(2,minmax(0,1fr));column-gap:56px;border-top:1.5px solid var(--line)}
.d-steps li{display:grid;grid-template-columns:64px 1fr;gap:18px;padding:28px 0 30px;border-bottom:1.5px solid var(--line)}
.d-steps .n{font-family:var(--display);font-weight:800;font-size:48px;line-height:.85;letter-spacing:-.05em;color:var(--y)}
.d-steps h3{font-family:var(--display);font-weight:800;font-size:24px;letter-spacing:-.035em;line-height:1.1;margin:0 0 6px}
.d-steps p{margin:0;font-size:17px;color:#cfcfc9}

/* výsledky obecně */
.d-res-grid{display:grid;grid-template-columns:minmax(280px,390px) minmax(0,1fr);gap:clamp(40px,6vw,96px);align-items:start}
.d-res-grid .receipt-wrap{position:sticky;top:160px;rotate:-2.5deg}
.chan{border-top:1.5px solid var(--line);padding-top:20px;margin-bottom:48px}
.chan h3{font-family:var(--display);font-weight:800;font-size:28px;letter-spacing:-.04em;margin:0 0 22px}
.chan dl{display:grid;grid-template-columns:repeat(auto-fill,minmax(180px,1fr));gap:24px 28px;margin:0}
.chan dt{font-size:14px;color:var(--dim)}
.chan dd{margin:4px 0 0;font-family:var(--display);font-weight:800;font-size:clamp(28px,2.6vw,40px);line-height:1;letter-spacing:-.045em}
.bar-row{display:grid;grid-template-columns:minmax(150px,240px) minmax(0,1fr) 92px;gap:18px;align-items:center;padding:12px 0;border-bottom:1px solid var(--line)}
.bar-row span{font-size:16px}
.bar{height:16px;border-radius:999px;background:rgba(255,255,255,.1);overflow:hidden}
.bar i{display:block;height:100%;width:0;border-radius:inherit;background:var(--y);transition:width 1.2s var(--ease)}
.bar-row b{font-family:var(--display);font-weight:800;font-size:30px;letter-spacing:-.05em;line-height:1;text-align:right}
.d-demo{display:inline-block;margin-top:30px;font-size:14px;color:var(--dim);border:1.5px dashed rgba(255,255,255,.3);border-radius:10px;padding:8px 12px}

/* citace / pointa: žlutý pás */
.d-yellow{background:var(--y);color:#000}
.d-yellow .label{color:#000}
.d-quote p{font-family:var(--display);font-weight:700;font-size:clamp(30px,3.7vw,60px);line-height:1.06;letter-spacing:-.04em;margin:0 0 .7em;max-width:24ch;text-indent:-.4em}
.d-quote cite{font-style:normal;font-size:17px}
.d-quote cite b{display:block;font-size:20px}

/* související + drobečková navigace */
.related{display:grid;grid-template-columns:repeat(auto-fit,minmax(300px,1fr));gap:clamp(20px,3vw,40px)}
.related .work-media{aspect-ratio:1/1}
.related .work-meta h3{font-size:clamp(24px,2vw,32px)}
.crumbs{display:flex;flex-wrap:wrap;gap:10px;font-size:15px;color:var(--dim);padding:26px 0;border-top:1px solid var(--line)}
.crumbs a{text-decoration:none}
.crumbs a:hover{color:var(--tx)}
.d-contact{padding:clamp(100px,12vw,180px) 0 clamp(60px,6vw,90px);border-top:1.5px solid var(--line)}

/* ---------- CK Kalousek: rozšířená případovka ---------- */
/* graf růstu tržeb */
.gr{position:relative;max-width:1080px;padding:clamp(18px,2vw,28px);background:rgba(255,255,255,.018);border:1px solid rgba(255,255,255,.08);border-radius:16px}

.gr svg{display:block;width:100%;height:auto;overflow:visible}
.gr .gr-grid{stroke:rgba(255,255,255,.12);stroke-width:1}
.gr .gr-area{fill:url(#grFill);opacity:0;transition:opacity .9s .5s}
.gr.in .gr-area{opacity:1}
.gr .gr-line{fill:none;stroke:var(--y);stroke-width:3.5;stroke-linecap:round;stroke-linejoin:round;stroke-dasharray:2000;stroke-dashoffset:2000;transition:stroke-dashoffset 1.6s var(--ease)}
.gr .gr-last{fill:none;stroke:var(--y);stroke-width:3.5;stroke-dasharray:7 8;opacity:0;transition:opacity .5s 1.2s}
.gr.in .gr-last{opacity:1}
.gr.in .gr-line{stroke-dashoffset:0}
.gr .gr-pno{fill:none;stroke:#fff;stroke-width:2;stroke-dasharray:6 6;opacity:0;transition:opacity .8s 1.1s}
.gr.in .gr-pno{opacity:.7}
.gr .gr-dot{fill:var(--bk);stroke:var(--y);stroke-width:3.5;opacity:0;transition:opacity .4s}
.gr.in .gr-dot{opacity:1}
.gr .gr-dot.part{stroke-dasharray:4 4}
.gr .gr-val{fill:#fff;font-family:var(--display);font-weight:800;font-size:27px;letter-spacing:-.04em;text-anchor:middle;opacity:0;transition:opacity .5s 1.2s}
.gr.in .gr-val{opacity:1}
.gr .gr-val.part{fill:#3DDC84}
.gr .gr-x{fill:#cfcfc9;font-size:15px;text-anchor:middle}
.gr .gr-x tspan{fill:var(--dim);font-size:12.5px}
.gr .gr-axis{fill:var(--dim);font-size:12.5px}
.gr-legend{display:flex;flex-wrap:wrap;gap:10px 26px;margin:26px 0 0;font-size:15px;color:#cfcfc9}
.gr-legend span{display:inline-flex;align-items:center;gap:10px}
.gr-legend i{width:22px;height:0;border-top:3px solid var(--y);border-radius:3px}
.gr-legend .l-pno{border-top:2px dashed rgba(255,255,255,.7)}
/* tabulka pod grafem */
.yr-cards{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:16px;margin-top:clamp(34px,4vw,52px)}
.yr-card{background:var(--panel2);border:1.5px solid var(--line);border-radius:18px;padding:20px 20px 22px}
.yr-card h4{margin:0;font-family:var(--display);font-weight:800;font-size:26px;letter-spacing:-.045em;line-height:1}
.yr-card h4 small{display:block;margin-top:5px;font-family:var(--text);font-weight:400;font-size:13px;color:var(--dim);letter-spacing:0}
.yr-card dl{display:grid;grid-template-columns:1fr auto;gap:6px 12px;margin:16px 0 0;font-size:14.5px}
.yr-card dt{color:var(--dim)}
.yr-card dd{margin:0;text-align:right;font-weight:600}
/* podíl kanálů */
.split{display:grid;grid-template-columns:auto minmax(0,1fr);gap:clamp(24px,3vw,44px);align-items:center;padding:clamp(22px,3vw,36px);background:rgba(255,255,255,.018);border:1px solid rgba(255,255,255,.08);border-radius:16px}
.split svg{width:clamp(160px,16vw,220px);height:auto;display:block}
.split .ring-bg{fill:none;stroke:rgba(255,255,255,.12);stroke-width:18}
.split .ring-v{fill:none;stroke:var(--y);stroke-width:18;stroke-linecap:butt;transform:rotate(-90deg);transform-origin:50% 50%;stroke-dasharray:0 999;transition:stroke-dasharray 1.4s var(--ease)}
.split.in .ring-v{stroke-dasharray:var(--dash)}
.split .ring-t{fill:#fff;font-family:var(--display);font-weight:800;font-size:40px;letter-spacing:-.05em;text-anchor:middle}
.split .ring-s{fill:var(--dim);font-size:13px;text-anchor:middle}
.split p{margin:0;font-size:clamp(18px,1.7vw,23px);line-height:1.35;max-width:34ch}
.split .keys{display:flex;flex-wrap:wrap;gap:8px 24px;margin-top:16px;font-size:15px;color:#cfcfc9}
.split .keys span{display:inline-flex;align-items:center;gap:9px}
.split .keys i{width:14px;height:14px;border-radius:4px;background:var(--y)}
.split .keys .l-paid{background:rgba(255,255,255,.22)}
/* fotky z provozu: celoplošný pás se stejnou výškou a paralaxou */
.ph-band-row{display:grid;grid-template-columns:var(--cols,minmax(0,1fr) minmax(0,1fr));gap:6px;
  width:100vw;margin-left:calc(50% - 50vw);height:clamp(300px,42vw,560px);margin-top:clamp(56px,6vw,96px)}
.ph-band-row figure{position:relative;margin:0;overflow:hidden;background:var(--panel2)}
.ph-band-row img{position:absolute;left:0;top:-9%;width:100%;height:118%;object-fit:cover;
  will-change:transform;transform:translate3d(0,var(--py,0px),0)}
.ph-caps{display:grid;grid-template-columns:var(--cols,minmax(0,1fr) minmax(0,1fr));gap:6px;
  width:100vw;margin-left:calc(50% - 50vw);padding:14px var(--pad) 0}
.ph-caps span{font-size:14px;color:var(--dim);line-height:1.35}
.ph-caps span:last-child{padding-left:6px}
.ph-solo{width:100vw;margin-left:calc(50% - 50vw);height:clamp(280px,38vw,520px);position:relative;overflow:hidden;margin-top:clamp(56px,6vw,96px)}
.ph-solo img{position:absolute;left:0;top:-10%;width:100%;height:120%;object-fit:cover;transform:translate3d(0,var(--py,0px),0);will-change:transform}
.ph-solo figcaption,.ph-solo span.cap{position:absolute;left:var(--pad);bottom:16px;font-size:14px;color:#fff;text-shadow:0 2px 10px rgba(0,0,0,.8)}
/* výzvy: typografický řádek s linkovou grafikou */
.chal{border-top:1.5px solid var(--line);margin-top:clamp(30px,4vw,50px)}
.chal-row{display:grid;grid-template-columns:60px minmax(0,.9fr) minmax(0,1.2fr) minmax(150px,210px);
  gap:clamp(20px,3vw,44px);align-items:center;padding:clamp(26px,3vw,40px) 0;border-bottom:1.5px solid var(--line);
  transition:background .35s}
.chal-row:hover{background:rgba(255,255,255,.025)}
.chal-n{font-family:var(--display);font-weight:800;font-size:14px;letter-spacing:.14em;color:var(--y);align-self:start;padding-top:.35em}
.chal-row h3{margin:0;font-family:var(--display);font-weight:800;font-size:clamp(26px,2.7vw,40px);line-height:.98;letter-spacing:-.045em}
.chal-row p{margin:0;font-size:17px;line-height:1.5;color:#cfcfc9;max-width:44ch}
.chal-viz{justify-self:end;width:100%;padding:10px 12px 8px;background:rgba(255,255,255,.018);border-radius:8px}
.chal-viz svg{display:block;width:100%;height:auto;overflow:visible;color:rgba(255,255,255,.42)}
.chal-viz .acc{stroke:var(--y)}
.chal-viz .accf{fill:var(--y)}
.chal-viz text{fill:currentColor;font-family:var(--mono);font-size:7px;letter-spacing:.09em;text-transform:uppercase}
.chal-viz .chal-grid{fill:none;stroke:rgba(255,255,255,.055);stroke-width:1}
.chal-viz .chal-axis{fill:none;stroke:rgba(255,255,255,.4);stroke-width:1.2;stroke-linecap:round}
.chal-viz .chal-dash{stroke-dasharray:5 6}
.chal-viz .chal-node circle{fill:#111;stroke:rgba(255,255,255,.38);stroke-width:1.2}
.chal-viz .chal-node .accf{fill:var(--y);stroke:var(--y)}
.chal-viz .chal-focus{fill:#111;stroke:var(--y);stroke-width:1.3}
.chal-viz .chal-shadow{fill:none;stroke:rgba(255,255,255,.2);stroke-width:5;opacity:.18}
.chal-viz .chal-points circle{fill:#111;stroke:rgba(255,255,255,.48);stroke-width:1}
.chal-viz .chal-points .accf{fill:var(--y);stroke:var(--y)}
.chal-viz .chal-mark{stroke:var(--y);stroke-width:1;stroke-dasharray:2 3;opacity:.55}
/* kompaktní koláž brandbooku */
.mb{columns:3;column-gap:6px;margin-top:clamp(48px,6vw,88px)}
.mb figure{position:relative;break-inside:avoid;margin:0 0 6px;min-width:0;overflow:hidden;cursor:zoom-in;background:var(--panel2)}
.mb-frame{position:relative;overflow:hidden;background:var(--panel2);transition:transform .55s var(--ease),filter .4s}
.mb img{display:block;width:100%;height:auto;transition:transform .65s var(--ease)}
.mb figcaption{position:absolute;z-index:2;left:12px;right:12px;bottom:10px;display:grid;grid-template-columns:auto minmax(0,1fr) auto;align-items:center;gap:9px;padding:9px 11px;background:rgba(0,0,0,.78);font-size:11px;line-height:1.2;color:#fff;opacity:0;transform:translateY(7px);transition:opacity .3s,transform .4s var(--ease)}
.mb figcaption span{font-family:var(--mono);font-size:8px;letter-spacing:.1em;color:rgba(255,255,255,.58)}
.mb figcaption b{min-width:0;overflow:hidden;text-overflow:ellipsis;white-space:nowrap;font-family:var(--display);font-size:11px;font-weight:600;letter-spacing:0;color:#fff}
.mb figcaption i{font-size:13px;font-style:normal;line-height:1;opacity:.65;transition:transform .35s var(--ease),opacity .3s}
.mb figure:hover .mb-frame{transform:scale(.985)}
.mb figure:hover img{transform:scale(1.025)}
.mb figure:hover figcaption,.mb figure:focus-visible figcaption{opacity:1;transform:none}
.mb figure:hover figcaption i{transform:translate(2px,-2px);opacity:1}
.mb figure:focus-visible{outline:3px solid var(--y);outline-offset:-3px}
.mb-note{display:flex;flex-wrap:wrap;align-items:center;gap:10px 18px;margin:clamp(36px,4vw,56px) 0 0;font-size:14.5px;color:var(--dim)}
.mb-note b{color:var(--y);font-weight:600}
.fb-zoom{position:fixed;inset:0;z-index:120;background:rgba(0,0,0,.96);display:none;overflow:auto;-webkit-overflow-scrolling:touch;padding:5vh 4vw}
.fb-zoom.on{display:grid;place-items:center}
.fb-zoom img{display:block;width:auto;max-width:min(1500px,92vw);max-height:88vh;height:auto;border-radius:10px}
.fb-zoom .fb-zclose{position:fixed;top:18px;right:18px;z-index:2;width:48px;height:48px;border-radius:50%;border:1.5px solid rgba(255,255,255,.3);background:rgba(0,0,0,.6);color:#fff;cursor:pointer;display:grid;place-items:center}
.fb-zoom .fb-zclose:hover{background:var(--y);color:#000;border-color:var(--y)}
.fb-zoom .fb-zhint{position:fixed;left:0;right:0;bottom:16px;text-align:center;font-size:14px;color:var(--dim)}
@media (max-width:900px){.fb-zoom img{max-width:94vw}}
@media (max-width:980px){
  .mb{columns:2}
}
@media (max-width:620px){
  .mb{columns:1;column-gap:0;margin-top:40px}
  .mb figure{margin-bottom:5px}
  .mb figcaption{left:8px;right:8px;bottom:8px;opacity:1;transform:none}
}
/* hodnoty značky */
/* charakter hlasu a mise */
.voice{display:flex;flex-wrap:wrap;gap:10px;margin:clamp(30px,3.4vw,46px) 0 0;padding:0;list-style:none}
.voice li{border:1.5px solid var(--line);border-radius:999px;padding:9px 16px;font-size:15px;color:#cfcfc9}
.voice li::before{content:"";display:inline-block;width:7px;height:7px;border-radius:50%;background:var(--y);margin-right:9px;vertical-align:middle}
.mission{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1.25fr);gap:clamp(24px,3vw,64px);margin-top:clamp(50px,6vw,86px);padding-top:28px;border-top:1.5px solid var(--line)}
.mission h3{font-family:var(--display);font-weight:800;font-size:clamp(26px,2.4vw,36px);letter-spacing:-.04em;margin:0}
.mission p{margin:0 0 1em;color:#cfcfc9;font-size:18px;max-width:60ch}
.mission p:last-child{margin-bottom:0;color:#fff;font-weight:500}
.rb{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:clamp(14px,1.4vw,20px);margin-top:clamp(14px,1.4vw,20px)}
.rb article{position:relative;background:var(--panel2);border:1.5px solid var(--line);border-radius:22px;padding:26px 26px 28px}
.rb .n{display:block;font-family:var(--display);font-weight:800;font-size:14px;letter-spacing:.1em;color:var(--dim);margin-bottom:auto}
.rb h3{font-family:var(--display);font-weight:800;font-size:clamp(30px,3vw,44px);letter-spacing:-.05em;line-height:1;margin:24px 0 10px;color:var(--y)}
.rb p{margin:0;font-size:17px;color:#cfcfc9}
/* roční přehled tržeb */
.yr{max-width:1080px}
.yr-head,.yr-row{display:grid;grid-template-columns:minmax(130px,180px) minmax(0,1fr) 130px 96px;gap:20px;align-items:center}
.yr-head{padding-bottom:12px;border-bottom:1.5px solid var(--line);font-size:14px;color:var(--dim)}
.yr-head span:nth-child(n+3){text-align:right}
.yr-row{padding:18px 0;border-bottom:1px solid var(--line)}
.yr-row .y{font-family:var(--display);font-weight:800;font-size:24px;letter-spacing:-.04em;line-height:1.1}
.yr-row .y small{display:block;font-family:var(--text);font-weight:400;font-size:13.5px;letter-spacing:0;color:var(--dim);margin-top:3px}
.yr-bar{height:24px;border-radius:999px;background:rgba(255,255,255,.07);overflow:hidden}
.yr-bar i{display:block;height:100%;width:0;border-radius:inherit;background:var(--y);transition:width 1.2s var(--ease)}
.yr-row.part .yr-bar i{background:repeating-linear-gradient(45deg,var(--y) 0 7px,rgba(255,222,0,.5) 7px 14px)}
.yr-row b{font-family:var(--display);font-weight:800;font-size:26px;letter-spacing:-.045em;text-align:right}
.yr-row .pno{text-align:right;font-size:17px;color:#cfcfc9}
.yr-note{margin:18px 0 0;font-size:15px;color:var(--dim);max-width:66ch}
/* hodnoty značky */
/* kalendář sezóny */
.cal{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:clamp(24px,3vw,44px);max-width:1080px}
.cal-m h4{display:flex;align-items:baseline;gap:10px;margin:0 0 14px;font-family:var(--display);font-weight:800;font-size:22px;letter-spacing:-.04em}
.cal-m h4 span{font-family:var(--text);font-weight:500;font-size:14px;color:var(--dim);letter-spacing:0}
.cal-days{display:grid;grid-template-columns:repeat(7,minmax(0,1fr));gap:clamp(5px,.6vw,9px)}
.cal-d{position:relative;aspect-ratio:1;border-radius:9px;border:1.5px solid var(--line);display:grid;place-items:center;font-size:clamp(12px,1vw,14px);color:#7d7d76}
.cal-d.run{background:rgba(255,222,0,.12);border-color:rgba(255,222,0,.28);color:#efefe9}
.cal-d.plan{border-style:dashed;border-color:rgba(255,255,255,.22);background:repeating-linear-gradient(45deg,rgba(255,255,255,.08) 0 4px,transparent 4px 9px)}
.cal-d.hit,.cal-d.win{font-family:var(--display);font-weight:800;font-size:clamp(15px,1.3vw,19px);letter-spacing:-.04em;color:#000}
.cal-d.hit{background:var(--y);border-color:var(--y)}
.cal-d.win{background:#fff;border-color:#fff}
.cal-d.stop{background:var(--bk);border:2.5px solid var(--y);color:var(--y);font-family:var(--display);font-weight:800;font-size:clamp(15px,1.3vw,19px);letter-spacing:-.04em}
.cal-d.xmas{border-color:rgba(255,255,255,.3);color:#efefe9}
.cal-d.xmas::after{content:"";position:absolute;top:5px;right:6px;width:7px;height:7px;background:var(--y);clip-path:polygon(50% 0,61% 35%,98% 35%,68% 57%,79% 91%,50% 70%,21% 91%,32% 57%,2% 35%,39% 35%)}
.cal-note{margin:16px 0 0;font-size:15px;line-height:1.5;color:var(--dim);max-width:60ch}
.cal-note b{color:var(--y);font-weight:600}
.cal-legend{display:flex;flex-wrap:wrap;gap:10px 26px;margin:26px 0 0;font-size:15px;color:#cfcfc9}
.cal-legend span{display:inline-flex;align-items:center;gap:10px}
.cal-legend i{width:20px;height:20px;border-radius:6px;border:1.5px solid var(--line);flex:none}
.cal-legend .l-run{background:rgba(255,222,0,.12);border-color:rgba(255,222,0,.28)}
.cal-legend .l-hit{background:var(--y);border-color:var(--y)}
.cal-legend .l-win{background:#fff;border-color:#fff}
.cal-legend .l-stop{background:var(--bk);border:2.5px solid var(--y)}
.cal-legend .l-plan{border-style:dashed;background:repeating-linear-gradient(45deg,rgba(255,255,255,.08) 0 4px,transparent 4px 9px)}
.k-timeline{counter-reset:timeline;list-style:none;margin:0;padding:12px 0;max-width:1120px}
.k-timeline li{counter-increment:timeline;display:grid;grid-template-columns:minmax(130px,190px) 24px minmax(0,1fr);grid-template-areas:"date rail body";column-gap:30px;position:relative;min-height:148px}
.k-timeline .rail{grid-area:rail;position:relative;justify-self:center;width:1px;background:rgba(255,222,0,.45)}
.k-timeline .rail::before{content:"";position:absolute;z-index:2;top:31px;left:50%;translate:-50% 0;width:17px;height:17px;border-radius:50%;border:2px solid rgba(255,222,0,.78);background:var(--bk);box-shadow:0 0 0 6px var(--bk);box-sizing:border-box;transition:background .3s,box-shadow .3s,scale .3s}
.k-timeline li.hit .rail::before{background:var(--y);border-color:var(--y);box-shadow:0 0 0 6px var(--bk),0 0 22px rgba(255,222,0,.28)}
.k-timeline li.win .rail::before{background:#fff;border-color:#fff}
.k-timeline li.stop .rail::before{background:var(--bk);border-color:var(--y);border-width:3px}
.k-timeline li:first-child .rail{background:linear-gradient(transparent 0 31px,rgba(255,222,0,.45) 31px)}
.k-timeline li:last-child .rail{background:linear-gradient(rgba(255,222,0,.45) 0 39px,transparent 39px)}
.k-timeline li:last-child .rail::before{background:var(--y);border-color:var(--y);box-shadow:0 0 0 6px var(--bk),0 0 24px rgba(255,222,0,.38)}
.k-timeline li:hover .rail::before{scale:1.12}
.k-timeline time{grid-area:date;display:flex;flex-direction:column;align-items:flex-end;text-align:right;padding:25px 0 0;line-height:1}
.k-timeline time::before{content:"0" counter(timeline);font-family:var(--mono);font-size:9px;letter-spacing:.18em;color:rgba(255,255,255,.28);margin-bottom:10px}
.k-timeline .tl-day{font-family:var(--display);font-weight:800;font-size:clamp(38px,3.4vw,52px);line-height:.86;letter-spacing:-.055em;color:var(--y)}
.k-timeline .tl-mon{margin-top:7px;font-size:14px;font-weight:500;letter-spacing:.02em;color:var(--dim)}
.k-timeline .tl-txt{font-family:var(--mono);font-size:11px;font-weight:600;line-height:1.35;letter-spacing:.08em;text-transform:uppercase;color:var(--y);max-width:16ch;padding-top:8px}
.k-timeline li.win .tl-day{color:#fff}
.k-timeline li.start .tl-txt,.k-timeline li.start .tl-day{color:#8f8f88}
.k-timeline .tl-body{grid-area:body;position:relative;max-width:720px;margin:0 0 18px;padding:25px 30px 27px;border:1px solid rgba(255,255,255,.09);border-radius:14px;background:rgba(255,255,255,.028);backdrop-filter:blur(16px) saturate(120%);transition:transform .35s var(--ease),background .35s,border-color .35s}
.k-timeline .tl-body::before{content:"";position:absolute;left:-31px;top:39px;width:30px;height:1px;background:rgba(255,222,0,.25)}
.k-timeline li.hit .tl-body{background:rgba(255,222,0,.045);border-color:rgba(255,222,0,.2)}
.k-timeline li:last-child .tl-body{background:linear-gradient(120deg,rgba(255,222,0,.1),rgba(255,255,255,.025));border-color:rgba(255,222,0,.32)}
.k-timeline li:hover .tl-body{transform:translateX(6px);background:rgba(255,255,255,.05);border-color:rgba(255,222,0,.3)}
.k-timeline h3{font-family:var(--display);font-weight:800;font-size:clamp(24px,2.2vw,31px);letter-spacing:-.04em;line-height:1.05;margin:0 0 10px}
.k-timeline li:last-child h3{color:var(--y)}
.k-timeline p{margin:0;font-size:17px;line-height:1.5;color:#bdbdb7;max-width:57ch}
.k-findings{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:22px}
.k-find{position:relative;display:flex;flex-direction:column;background:rgba(255,255,255,.025);border:1px solid rgba(255,255,255,.075);border-radius:28px;padding:20px 20px 30px;overflow:hidden;backdrop-filter:blur(18px) saturate(115%);transition:transform .5s var(--ease),border-color .5s,background .5s}
.k-find::before{content:"";position:absolute;z-index:0;top:-80px;right:-80px;width:180px;height:180px;border-radius:50%;background:rgba(255,222,0,.07);filter:blur(54px);opacity:.6;transition:opacity .5s}
.k-find:hover{transform:translateY(-5px);border-color:rgba(255,222,0,.24);background:rgba(255,255,255,.04)}
.k-find:hover::before{opacity:1}
.k-find svg{position:relative;z-index:1;display:block;width:100%;height:auto;margin-bottom:28px;color:#f7f7f2;border:0;overflow:visible}
.k-find svg .plate{fill:transparent}
.k-find svg .aura{fill:rgba(255,222,0,.035)}
.k-find svg .glass-shape{fill:rgba(255,255,255,.04);stroke:rgba(255,255,255,.22);stroke-width:.8}
.k-find svg .glass-shape.bright{fill:rgba(255,255,255,.14);stroke:rgba(255,255,255,.3)}
.k-find svg .glass-inner{fill:rgba(255,255,255,.025);stroke:rgba(255,255,255,.11);stroke-width:.7}
.k-find svg .glass-float{fill:rgba(255,255,255,.08);stroke:rgba(255,255,255,.18);stroke-width:.7}
.k-find svg .gold-ring{fill:rgba(255,222,0,.035);stroke:rgba(255,222,0,.55);stroke-width:.8}
.k-find svg .gold-glass{fill:rgba(255,222,0,.12);stroke:rgba(255,222,0,.65);stroke-width:.8}
.k-find svg .gold-dash{fill:rgba(255,222,0,.035);stroke:rgba(255,222,0,.55);stroke-width:.8;stroke-dasharray:3 3}
.k-find svg .silk-line,.k-find svg .silk-branch{fill:none;stroke:rgba(255,255,255,.18);stroke-width:.8}
.k-find svg .cross-fine{fill:none;stroke:rgba(255,222,0,.7);stroke-width:1.2;stroke-linecap:round}
.k-find svg .cross-gold{fill:none;stroke:rgba(255,222,0,.75);stroke-width:1;stroke-linecap:round}
.k-find svg .simple-stops circle{fill:#101010;stroke:rgba(255,255,255,.28);stroke-width:1}
.k-find svg .gold-note{fill:rgba(255,222,0,.7);font-family:var(--mono);font-size:7px;letter-spacing:.12em}
.k-find svg .soft-glow{filter:drop-shadow(0 0 10px rgba(255,222,0,.22))}
.k-find:hover svg .fault{transform:rotate(-8deg) translate(-2px,2px)}
.k-find:hover svg .choice{transform:translateX(2px)}
.k-find svg .choice{transition:transform .5s var(--ease);transform-box:fill-box;transform-origin:center}
.k-find svg .plate{fill:transparent}
.k-find svg .gridline{fill:none;stroke:rgba(255,255,255,.045);stroke-width:.55}
.k-find svg .datum{fill:none;stroke:rgba(255,255,255,.17);stroke-width:.8}
.k-find svg .baseline{fill:none;stroke:rgba(255,255,255,.1);stroke-width:.8}
.k-find svg .acc{fill:var(--y)}
.k-find svg .acc-s{stroke:var(--y)}
.k-find svg .acc-dash{fill:rgba(255,222,0,.04);stroke:var(--y);stroke-width:1.6;stroke-dasharray:4 4}
.k-find svg .device,.k-find svg .node{fill:#101010;stroke:rgba(255,255,255,.45);stroke-width:1.25}
.k-find svg .screen{fill:#0b0b0b;stroke:rgba(255,255,255,.1);stroke-width:.8}
.k-find svg .pane{fill:rgba(255,255,255,.11)}
.k-find svg .copy{fill:none;stroke:rgba(255,255,255,.26);stroke-width:1.5;stroke-linecap:round}
.k-find svg .float{fill:#141414;stroke:rgba(255,255,255,.18);stroke-width:1}
.k-find svg .cross{fill:none;stroke:rgba(255,255,255,.55);stroke-width:2.2;stroke-linecap:round}
.k-find svg .root{fill:#f7f7f2}
.k-find svg .branch,.k-find svg .route{fill:none;stroke:rgba(255,255,255,.48);stroke-width:1.35;stroke-linecap:round;stroke-linejoin:round}
.k-find svg .decision{fill:none;stroke:rgba(255,255,255,.44);stroke-width:1.6;stroke-dasharray:3 4}
.k-find svg .tick{fill:none;stroke:#080808;stroke-width:2.5;stroke-linecap:round;stroke-linejoin:round}
.k-find svg .stops circle{fill:#0b0b0b;stroke:rgba(255,255,255,.5);stroke-width:1.35}
.k-find svg .stops .root{fill:#f7f7f2;stroke:#f7f7f2}
.k-find svg .micro{fill:rgba(255,255,255,.32);font-family:var(--mono);font-size:5.5px;letter-spacing:.85px}
.k-find svg .status{fill:var(--y)}
.k-find svg .measure{fill:none;stroke:rgba(255,255,255,.2);stroke-width:.65}
.k-find svg .measure text{fill:rgba(255,255,255,.28);stroke:none;font-family:var(--mono);font-size:4.7px;letter-spacing:.55px}
.k-find svg .joint{fill:var(--y)}
.k-find svg .target{fill:none;stroke:var(--y);stroke-width:.8;stroke-dasharray:2 3;opacity:.5}
.k-find svg .ghost{fill:#0b0b0b;stroke:rgba(255,255,255,.15);stroke-width:.8}
.k-find svg .glow{filter:drop-shadow(0 0 7px rgba(255,222,0,.3))}
.k-find svg .fault,.k-find svg .missing,.k-find svg .reject{transition:opacity .35s;transform-box:fill-box;transform-origin:center}
.k-find:hover svg .fault,.k-find:hover svg .missing{opacity:.82}
.k-find:hover svg .reject{opacity:.5}
.k-find h3{position:relative;z-index:1;font-family:var(--display);font-weight:650;font-size:23px;letter-spacing:-.03em;line-height:1.12;margin:0 0 12px}
.k-find p{position:relative;z-index:1;margin:0;font-size:15.5px;line-height:1.55;color:#aaa9a4}
.k-fixes{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(3,minmax(0,1fr));border-top:1.5px solid var(--line)}
.k-fixes li{padding:24px 28px 6px 0}
.k-fixes li + li{padding-left:28px;border-left:1.5px solid var(--line)}
.k-fixes b{display:block;font-family:var(--display);font-weight:800;font-size:22px;letter-spacing:-.035em;line-height:1.1;margin-bottom:8px}
.k-fixes p{margin:0;font-size:16px;color:#cfcfc9}
.k-roles{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:24px}
.k-role{position:relative;border-radius:26px;padding:clamp(28px,3.2vw,44px);background:var(--rc);color:#000;min-height:340px;display:flex;flex-direction:column;justify-content:flex-end}
.k-role small{font-size:15px;font-weight:600;margin-bottom:auto}
.k-role .k-brand{display:inline-flex;align-items:center;gap:11px;width:max-content;font-family:var(--text);font-size:16px;letter-spacing:0}
/* značky bez ikon – jen text */
.k-role-google::after,.k-role-facebook::after{content:"";position:absolute;right:clamp(28px,3.2vw,44px);bottom:clamp(28px,3.2vw,44px);width:9px;height:9px;border-radius:50%}
.k-role-google::after{background:#4285f4;box-shadow:-14px 0 #ea4335,-28px 0 #fbbc04,-42px 0 #34a853}
.k-role-facebook::after{background:#1877f2}
.k-role h3{font-family:var(--display);font-weight:800;font-size:clamp(40px,4.4vw,72px);line-height:.92;letter-spacing:-.055em;margin:28px 0 18px}
.k-role p{margin:0;font-size:17.5px;max-width:44ch}
.k-role .k-note{position:absolute;right:26px;top:26px;max-width:230px;background:#000;color:var(--y);font-size:14.5px;line-height:1.35;font-weight:500;padding:12px 14px;border-radius:12px;rotate:4deg}
.k-legend{display:flex;flex-wrap:wrap;gap:8px 22px;font-size:15px;margin:0 0 22px;color:#cfcfc9}
.k-legend > span{display:inline-flex;align-items:center;gap:8px}
.k-legend > span::before{content:"";width:14px;height:14px;border-radius:4px;background:var(--sw)}
.k-legend .line::before{width:3px;height:18px;border-radius:0;background:#ea4335}
.k-flow{max-width:1040px}
.k-flow-row,.k-flow-gap{display:grid;grid-template-columns:170px minmax(0,1fr);gap:20px;align-items:center}
.k-flow-h b{display:block;font-family:var(--display);font-weight:800;font-size:24px;letter-spacing:-.035em;line-height:1}
.k-flow-h span{font-size:14.5px;color:var(--dim)}
.k-stack{display:flex;height:66px;border-radius:14px;overflow:hidden;clip-path:inset(0 100% 0 0 round 14px);transition:clip-path 1.3s var(--ease)}
.k-flow.in .k-stack{clip-path:inset(0 0 0 0 round 14px)}
.k-flow.in .k-stack.second{transition-delay:.35s}
.k-stack i{display:flex;align-items:center;padding:0 16px;color:#000;font-style:normal;font-weight:600;font-size:15px;white-space:nowrap;overflow:hidden}
.k-stack .fb{background:#1877f2}
.k-stack .gg{background:#fff}
.k-flow svg{display:block;width:100%;height:58px;margin:6px 0;opacity:0;transition:opacity .8s .6s}
.k-flow.in svg{opacity:1}
.k-callout{display:grid;grid-template-columns:auto minmax(0,1fr);gap:18px 40px;align-items:center;margin-top:44px;padding-top:28px;border-top:1.5px solid var(--line);max-width:1040px}
.k-callout-nums{display:flex;align-items:flex-end;gap:clamp(14px,2.2vw,28px)}
.k-co-item{display:grid;gap:6px}
.k-co-item span{font-family:var(--mono);font-size:10px;letter-spacing:.16em;text-transform:uppercase;color:#8f8f89}
.k-co-item b{font-family:var(--display);font-weight:800;font-size:clamp(46px,5.4vw,84px);line-height:.84;letter-spacing:-.06em;color:#6e6e68;display:flex;align-items:baseline;gap:.06em;font-variant-numeric:tabular-nums;transition:color .4s}
.k-co-item b i{font-style:normal;font-size:.36em;letter-spacing:0}
.k-co-item.is-hot b{color:var(--y)}
.k-co-arrow{padding-bottom:clamp(14px,1.6vw,24px)}
.k-co-arrow svg{width:clamp(40px,4.6vw,68px);height:16px;fill:none;stroke:var(--y);stroke-width:1.6;stroke-linecap:square;overflow:visible}
.k-co-arrow svg polyline{stroke-linejoin:miter}
.k-callout p{margin:0;font-size:clamp(18px,1.7vw,23px);line-height:1.4;max-width:34ch;color:#cfcfc9}
.k-callout p strong{color:#F4F4F0;font-weight:700}

.prep-steps{counter-reset:prep}
.prep-steps li{position:relative;min-height:190px;padding:28px 28px 34px 0;align-items:start;transition:background .3s}
.prep-steps li:nth-child(even){padding-left:28px}
.prep-steps li:hover{background:rgba(255,255,255,.025)}
.prep-steps .n{font-family:var(--mono);font-size:13px;line-height:1;letter-spacing:.12em;padding-top:5px}
.prep-steps small{display:block;margin:0 0 18px;color:var(--dim);font-family:var(--mono);font-size:9px;line-height:1;letter-spacing:.18em;text-transform:uppercase}
.prep-steps h3{font-size:clamp(24px,2vw,32px);max-width:18ch}
.prep-steps p{max-width:43ch}
.prep-callout{position:relative;grid-template-columns:minmax(310px,.95fr) minmax(0,1fr);gap:clamp(28px,5vw,82px);align-items:center;max-width:none;padding:32px 0 22px;border-bottom:1.5px solid var(--line)}
.prep-callout::after{content:"";position:absolute;right:0;top:-1px;width:12%;height:1.5px;background:var(--y)}
.prep-stat{display:flex;flex-direction:column;align-items:flex-start}
.prep-stat span{font-family:var(--mono);font-size:10px;letter-spacing:.2em;color:var(--dim);margin-bottom:18px}
.prep-callout .prep-stat b{font-size:clamp(82px,10vw,164px);letter-spacing:-.055em}
.prep-callout p{position:relative;padding-left:28px;border-left:1px solid rgba(255,255,255,.18);max-width:38ch}
.k-funnels{position:relative;display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:clamp(52px,7vw,108px);max-width:1180px}
.k-funnels::before{content:"";position:absolute;left:50%;top:0;bottom:0;width:1px;background:rgba(255,255,255,.16);translate:-50% 0}
.k-funnel{position:relative;min-width:0}
.k-funnel-head{display:flex;align-items:center;justify-content:space-between;gap:18px;min-height:62px;margin-bottom:34px;padding-bottom:20px;border-bottom:1px solid rgba(255,255,255,.12)}
.k-funnel h3{font-family:var(--display);font-weight:700;font-size:clamp(24px,2.2vw,32px);letter-spacing:-.035em;margin:0}
.k-funnel-head > span{font-family:var(--mono);font-size:9px;line-height:1.35;letter-spacing:.13em;text-transform:uppercase;color:var(--dim);text-align:right;max-width:16ch}
.k-funnel-facebook{--brand:#1877f2}
.k-funnel-google{--brand:#4285f4}
.k-funnel-steps{position:relative;padding-left:27px}
.k-funnel-steps::before{content:"";position:absolute;left:7px;top:12px;bottom:18px;width:1px;background:var(--brand)}
.k-funnel-step{position:relative;padding:0 0 34px}
.k-funnel-step:last-child{padding-bottom:0}
.k-funnel-index{position:absolute;z-index:2;left:-27px;top:18px;width:15px;height:15px;display:grid;place-items:center;border:1px solid color-mix(in srgb,var(--brand) 65%,#fff);background:#101010;color:transparent;font-size:0;transition:background .3s,transform .3s}
.k-funnel-index::after{content:"";width:5px;height:5px;background:var(--brand)}
.k-funnel-step:hover .k-funnel-index{background:var(--brand);transform:scale(1.1)}
.k-funnel-step:hover .k-funnel-index::after{background:#fff}
.k-fs{position:relative;display:grid;grid-template-columns:minmax(0,1fr) auto;align-items:end;gap:16px;min-height:98px;padding:22px 24px 20px;background:rgba(255,255,255,.025);border:1px solid rgba(255,255,255,.09);transition:background .35s,border-color .35s,transform .35s var(--ease)}
.k-fs::before{content:"";position:absolute;left:-1px;top:-1px;bottom:-1px;width:3px;background:var(--brand)}
.k-funnel-google .k-fs::before{background:linear-gradient(#4285f4 0 48%,#34a853 48% 66%,#fbbc04 66% 83%,#ea4335 83%)}
.k-funnel-step:hover .k-fs{background:rgba(255,255,255,.045);border-color:color-mix(in srgb,var(--brand) 38%,transparent);transform:translateX(3px)}
.k-fs span{align-self:start;font-family:var(--mono);font-size:10px;font-weight:500;letter-spacing:.12em;text-transform:uppercase;color:#b9b9b3}
.k-fs b{font-family:var(--display);font-weight:700;font-size:clamp(34px,3.8vw,58px);line-height:.88;letter-spacing:-.055em;white-space:nowrap;color:#fff;font-variant-numeric:tabular-nums}
.k-fnote{margin:0;padding:11px 10px 0 24px;font-size:13.5px;line-height:1.45;color:var(--dim)}
.k-h2h-key{display:flex;flex-wrap:wrap;align-items:center;gap:10px 14px;margin:0 0 24px;padding:14px 16px;border:1px solid rgba(255,255,255,.09);border-radius:12px;background:rgba(255,255,255,.025);font-size:13px;color:#cfcfc9}
.k-h2h-key > span{display:inline-flex;align-items:center;gap:8px}
.k-h2h-key .fb,.k-h2h-key .gg{padding:7px 10px;border-radius:8px;background:rgba(255,255,255,.045);font-weight:650;color:#fff}
.k-h2h-key .fb{box-shadow:inset 3px 0 #1877f2}
.k-h2h-key .gg{box-shadow:inset 3px 0 #4285f4}
.k-h2h-key .winner{margin-left:auto;color:var(--dim)}
.k-h2h-key .winner i{width:7px;height:7px;border-radius:50%;background:var(--y)}
.k-h2h{border-top:1.5px solid var(--line)}
.k-h2h-row{display:grid;grid-template-columns:minmax(180px,250px) minmax(0,1fr);gap:28px;align-items:center;padding:22px 0;border-bottom:1px solid var(--line);transition:background .3s}
.k-h2h-row:hover{background:rgba(255,255,255,.018)}
.k-h2h-label{font-weight:600;font-size:17px;line-height:1.25}
.k-h2h-label small{display:block;font-weight:400;font-size:13.5px;color:var(--dim);margin-top:3px}
.k-hb{display:grid;grid-template-columns:116px minmax(0,1fr) 132px;gap:13px;align-items:center;min-height:28px}
.k-hb + .k-hb{margin-top:9px}
.k-hb-brand{min-width:0;color:#c8c8c2;font-size:12px;font-weight:650}
.k-hb.fb .k-hb-brand{color:#79aff7}
.k-hb.gg .k-hb-brand{color:#f0f0ec}
.k-trk{height:20px;border-radius:999px;background:rgba(255,255,255,.07);overflow:hidden}
.k-trk i{display:block;height:100%;width:0;border-radius:inherit;transition:width 1.2s var(--ease)}
.k-hb.fb .k-trk i{background:#1877f2}
.k-hb.gg .k-trk i{background:linear-gradient(90deg,#4285f4 0%,#34a853 38%,#fbbc04 70%,#ea4335 100%)}
.k-hb b{font-family:var(--display);font-weight:800;font-size:22px;letter-spacing:-.04em;line-height:1;white-space:nowrap;color:#6f6f69}
.k-hb.win b{color:#fff}
.k-hb.win b::after{content:"";display:inline-block;width:8px;height:8px;border-radius:50%;background:var(--y);margin-left:8px;vertical-align:middle}
.k-foot{font-size:16px;color:var(--dim);max-width:66ch;margin-top:24px}
.k-yoy{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:clamp(24px,4vw,64px)}
.k-yoy h3{font-family:var(--display);font-weight:800;font-size:28px;letter-spacing:-.04em;margin:0 0 10px}
.k-yrow{display:grid;grid-template-columns:110px minmax(0,1fr) 88px;gap:14px;align-items:center;padding:13px 0;border-bottom:1px solid var(--line)}
.k-yrow span{font-size:16px}
.k-ytrk{position:relative;height:26px;border-radius:7px;background:rgba(255,255,255,.08)}
.k-ytrk i{position:absolute;left:0;top:0;bottom:0;width:0;border-radius:7px;background:var(--yc);transition:width 1.3s var(--ease)}
.k-ytrk em{position:absolute;top:-6px;bottom:-6px;left:var(--base);width:3px;background:#000;z-index:1;box-shadow:0 0 0 2px #fff}
.k-yrow b{font-family:var(--display);font-weight:800;font-size:32px;letter-spacing:-.05em;line-height:1;text-align:right}
.k-insights{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:20px;margin-top:clamp(52px,6vw,88px)}
.k-ins{background:var(--panel2);border:1.5px solid var(--line);border-radius:22px;padding:26px 26px 28px}
.k-ins b{display:block;font-family:var(--display);font-weight:800;font-size:clamp(54px,5.2vw,84px);line-height:.86;letter-spacing:-.06em;color:var(--y);margin-bottom:16px}
.k-ins h3{font-size:18px;line-height:1.3;margin:0 0 8px}
.k-ins p{margin:0;font-size:15.5px;line-height:1.45;color:#cfcfc9}
.k-lessons{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(3,minmax(0,1fr));border-top:1.5px solid var(--line)}
.k-lessons li{padding:30px 32px 6px 0}
.k-lessons li + li{padding-left:30px;border-left:1.5px solid var(--line)}
.k-lessons h3{font-family:var(--display);font-weight:800;font-size:clamp(30px,3vw,46px);line-height:.96;letter-spacing:-.05em;margin:0 0 14px}
.k-lessons p{margin:0;font-size:17px;color:#cfcfc9}
.k-method{margin-top:clamp(60px,7vw,100px);border:1px solid var(--line);border-radius:18px;max-width:960px;background:rgba(255,255,255,.02);overflow:hidden}
.k-method>summary{list-style:none;cursor:pointer;display:flex;align-items:center;gap:14px;padding:20px 24px}
.k-method>summary::-webkit-details-marker{display:none}
.k-method-lbl{font-family:var(--mono);font-size:10.5px;letter-spacing:.16em;text-transform:uppercase;color:var(--y)}
.k-method h3{font-family:var(--display);font-weight:700;font-size:17px;letter-spacing:-.02em;margin:0;flex:1}
.k-method-go{width:28px;height:28px;flex:none;display:grid;place-items:center;border:1px solid var(--line);border-radius:50%;font-size:15px;line-height:1;color:#cfcfc9;transition:.2s}
.k-method[open] .k-method-go{transform:rotate(45deg);background:var(--y);color:#080808;border-color:var(--y)}
.k-method>summary:hover .k-method-go{border-color:var(--y);color:var(--y)}
.k-method-body{padding:0 24px 24px;border-top:1px solid var(--line);margin-top:4px;padding-top:20px}
.k-method-src{margin:0 0 18px;font-size:14.5px;line-height:1.65;color:#9e9e98;max-width:70ch}
.k-method-list{margin:0;display:grid;gap:1px;background:var(--line);border:1px solid var(--line);border-radius:12px;overflow:hidden}
.k-method-list>div{background:#080808;padding:14px 18px;display:grid;grid-template-columns:220px 1fr;gap:18px;align-items:baseline}
.k-method-list dt{font-size:14px;font-weight:600;color:#F4F4F0}
.k-method-list dd{margin:0;font-size:14px;line-height:1.6;color:#bdbdb6}
.k-eq{display:block;margin-top:5px;font-family:var(--mono);font-size:11.5px;letter-spacing:.02em;color:#8c8c86}
@media(max-width:700px){.k-method-list>div{grid-template-columns:1fr;gap:6px}}


/* =========================================================
   RESPONZIVITA
   ========================================================= */
@media (max-width:1080px){
  .k-findings{grid-template-columns:repeat(2,minmax(0,1fr))}
  .d-kpis{grid-template-columns:repeat(2,minmax(0,1fr))}
  .d-kpi:nth-child(3){padding-left:0;border-left:0}
  .d-kpi:nth-child(n+3){border-top:1.5px solid var(--line)}
  .logos{grid-template-columns:repeat(3,minmax(0,1fr))}
  .related{grid-template-columns:repeat(2,minmax(0,1fr))}
  .related > :nth-child(3){display:none}
}
@media (max-width:900px){
  .hdr .pill{display:none}
  .sec-head,.about-grid,.d-row,.d-head-row,.d-res-grid,.k-roles,.k-funnels,.k-yoy,.menu-body{grid-template-columns:1fr}
  .menu-contact{display:none}
  .work-grid{grid-template-columns:1fr}
  .work-grid > .work:nth-child(even){margin-top:0}
  .hero{min-height:auto;padding:130px 0 64px}
  .about-media{min-height:520px}
  .flow-steps{grid-template-columns:1fr 1fr;row-gap:16px}
  .svc a{grid-template-columns:1fr auto;gap:8px 20px;padding:24px 0}
  .svc-desc{grid-column:1;font-size:16px}
  .svc-go{grid-row:1 / span 2;grid-column:2;width:52px;height:52px}
  .svc-peek,.cursor{display:none}
  .contact-grid{grid-template-columns:1fr;gap:20px}
  .d-res-grid .receipt-wrap{position:relative;top:auto}
  .d-steps,.k-insights,.k-fixes,.k-lessons{grid-template-columns:1fr}
  .k-fixes li + li,.k-lessons li + li{padding-left:0;border-left:0;border-top:1.5px solid var(--line)}
  .ph-band-row,.ph-caps{grid-template-columns:1fr}
  .ph-band-row{height:auto}
  .ph-band-row figure{height:clamp(260px,62vw,360px)}
  .ph-caps span:last-child{padding-left:0}
  .mission{grid-template-columns:1fr}
  .chal-row{grid-template-columns:46px minmax(0,1fr);grid-template-areas:"n title" ". text" ". viz";row-gap:14px}
  .chal-n{grid-area:n}
  .chal-row h3{grid-area:title}
  .chal-row p{grid-area:text;max-width:none}
  .chal-viz{grid-area:viz;justify-self:start;max-width:240px}
  .yr-cards{grid-template-columns:1fr 1fr}
  .split{grid-template-columns:1fr}
  .rb{grid-template-columns:1fr}
  .yr-head{display:none}
  .yr-row{grid-template-columns:minmax(0,1fr) 96px;grid-template-areas:"year pno" "bar bar" "rev rev";row-gap:8px}
  .yr-row .y{grid-area:year}
  .yr-row .yr-bar{grid-area:bar}
  .yr-row b{grid-area:rev;text-align:left}
  .yr-row .pno{grid-area:pno}
  .cal{grid-template-columns:1fr}
  .k-timeline li{grid-template-columns:22px minmax(0,1fr);grid-template-areas:"rail date" "rail body";column-gap:18px;row-gap:10px;min-height:0}
  .k-timeline time{flex-direction:row;align-items:baseline;flex-wrap:wrap;gap:7px 9px;text-align:left;padding-top:22px}
  .k-timeline time::before{width:100%;margin-bottom:1px}
  .k-timeline .tl-day{font-size:34px}
  .k-timeline .tl-mon,.k-timeline .tl-txt{margin-top:0;padding-top:0;max-width:none}
  .k-timeline .tl-body{margin:0 0 22px;padding:22px 22px 24px;max-width:none}
  .k-timeline .tl-body::before{left:-19px;top:-11px;width:1px;height:10px;background:rgba(255,222,0,.25)}
  .k-timeline li:hover .tl-body{transform:none}
  .k-flow-row,.k-flow-gap{grid-template-columns:1fr;gap:8px}
  .k-flow-gap > :first-child{display:none}
  .k-h2h-row{grid-template-columns:1fr;gap:14px;padding:22px 0}
  .k-h2h-key .winner{width:100%;margin-left:0;padding-top:4px}
  .k-hb{grid-template-columns:106px minmax(0,1fr) 104px;gap:10px}
  .k-role .k-note{position:static;rotate:0deg;margin-top:20px;max-width:none}
  .k-role-google::after,.k-role-facebook::after{display:none}
  .k-callout,.prep-callout{grid-template-columns:1fr}
  .prep-callout p{padding:24px 0 0;border-left:0;border-top:1px solid var(--line)}
  .d-bar .pill span{display:none}
}
@media (max-width:560px){
  body{font-size:17px}
  .k-hb{grid-template-columns:78px minmax(0,1fr) 92px;gap:9px}
  .k-hb b{font-size:18px}
  .hero-foot{grid-template-columns:1fr}
  .scroll-ring{display:none}
  .logos{grid-template-columns:repeat(2,minmax(0,1fr))}
  .logos li{min-height:110px}
  .yr-cards{grid-template-columns:1fr}
  .gr{overflow-x:auto;scrollbar-width:none;margin:0 calc(var(--pad) * -1);padding:0 var(--pad)}
  .gr::-webkit-scrollbar{display:none}
  .gr svg{min-width:620px}
  .bk > *{grid-column:span 12 !important}
  .k-findings,.related{grid-template-columns:1fr}
  .prep-steps li,.prep-steps li:nth-child(even){min-height:0;padding:24px 0}
  .related > :nth-child(3){display:block}
  .d-kpis{grid-template-columns:1fr 1fr}
  .k-hb{grid-template-columns:minmax(0,1fr) 104px}
  .k-yrow{grid-template-columns:90px minmax(0,1fr) 70px}
  .k-fs{padding:14px 30px;margin:0 calc(var(--m) / 2)}
  .k-fs b{font-size:24px}
  .k-fs span{font-size:13px}
  .k-stack i{font-size:13px;padding:0 10px}
  .bar-row{grid-template-columns:1fr 70px;gap:6px 12px}
  .bar-row .bar{grid-column:1 / -1;grid-row:2}
  .about-media{padding:70px 20px 80px}
}
@media (prefers-reduced-motion:reduce){
  *,*::before,*::after{animation-duration:.001ms !important;animation-iteration-count:1 !important;transition-duration:.001ms !important;scroll-behavior:auto !important}
  .mq-row,.work-mq div{animation:none !important}
}